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SEO (Search Engine Optimization) is technique that allows a website to get more traffic from search engines like (Google, Yahoo, Bing, etc...)


  • Page Title
    • Accurately describe the page's content
    • Create unique title tags for each page
    • Use brief, but descriptive titles
  • Description
    • Accurately summarize the page's content
    • Use unique descriptions for each page
  • URL
    • Use words in URLs
    • Create a simple directory structure
    • Create a simple directory structure
    • Provide one version of a URL to reach a document
  • Navigation
    • Create a naturally flowing hierarchy
    • Use mostly text for navigation
    • Use "breadcrumb" navigation
    • Put an HTML sitemap page on your site, and use an XML Sitemap file
    • Consider what happens when a user removes part of your URL
    • Have a useful 404 page
  • Offer quality content and services
    • Write easy-to-read text
    • Stay organized around the topic
    • Use relevant language
    • Create fresh, unique content
    • Offer exclusive content or services
    • Create content primarily for your users, not search engines
  • Write better anchor text
    • Choose descriptive text
    • Write concise text
    • Format links so they're easy to spot
    • Think about anchor text for internal links too
  • Use heading tags appropriately
    • Imagine you're writing an outline
    • Use headings sparingly across the page
  • Optimize your use of images
    • Use brief, but descriptive filenames and alt text
    • Supply alt text when using images as links
    • Store images in a directory of their own
    • Use commonly supported filetypes
  • Make effective use of robots.txt
    • Use more secure methods for sensitive content
  • Be aware of rel="nofollow" for links
  • Promote your website in the right ways
    • Blog about new content or services
    • Don't forget about offline promotion
    • Know about social media sites
    • Add your business to Google's Local Business Center
    • Reach out to those in your site's related community

  • Tips
    • Use Google Adwords keywords tool to  find which keywords people type relating to the content one is putting on the site
    • User generated comments and reviews generate lot of keyword text for the site
    • Show related content like YouTube shows related videos 

Important Tags:

<meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> 

<meta http-equiv="Cache-Control" Content="no-cache"> 

<meta http-equiv="Pragma" Content="no-cache"> 

<meta http-equiv="Expires" Content="0"> 

<meta http-equiv="ImageToolbar" CONTENT="No"> 

<meta name="MSSmartTagsPreventParsing" CONTENT="True"> 

<meta name="language" content="en-us"> 

<meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> 

<meta name="Keywords" content="" /> 

<meta name="Description" content="" /> 

<meta name="Robots" content="index, follow"> 

<meta NAME="revisit-after" CONTENT="15 days"> 

<meta name="distribution" content="GLOBAL"> 

<meta name="expires" content="never"> 

<meta name="rating" content="general"> 

<meta name="author" content="vineet">

Important Links:

Google Links

Website Submission: